Oppaan Master's Programme in International Marketing Management (MIMM), 2019-20...2022-23 tiedot

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Master's Programme in International Marketing Management (MIMM) 2019-20

This Study Guide includes the degree structure, learning outcomes and curriculum of the master's programme in International Marketing Management (MIMM).

• Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Adm.), 120 credits, duration 2 years.
• Higher university degree, gives eligibility to scientific doctoral studies.

Learning outcomes

The student is a competent expert in the field of international marketing management and is able to
- analyze managerial challenges in the international marketing environment
- develop international marketing-related strategies
- critically evaluate international marketing-related strategies and their implementation.

The student is competent in applied business research and is able to
- systematically analyze discipline-related research problems and analytically discuss the implications of research results produced 
- produce an academic research report according to the principles for good scientific conduct

The student is able to apply relevant business skills.

The student has a profound understanding on the discipline-specific responsibility issues and is able to critically evaluate consequences of business decisions from a responsibility perspective.

The student demonstrates competencies in teamwork and
- is an effective team member and capable at solving problems in teams
- has good collaboration and interpersonal communication skills

The student shows a market-oriented, global, entrepreneurial and sustainable mindset.