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A380A6051 Introduction to International Business and Planning, 6 cr 
Code A380A6051  Validity 01.08.2019 -
Name Introduction to International Business and Planning  Abbreviation Introduction to 
Credits6 cr   
TypeBasic studies  
ClassCourse   
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesno
Organisation LUT School of Business and Management 

Teachers
Name
Seyedsina Mortazavibabaheidari 
Sami Saarenketo 
Toivo Äijö 

Description by Study Guide
Note 

Location: Lappeenranta

 
Year 

B.Sc. (Econ. & Bus. Adm.) 3

 
Period 

1 (intensive)

 
Teaching Language 

English

 
Teacher(s) in Charge 

D.Sc. (Econ.) Toivo S. Äijö, Top Trainers Group

Professor, D.Sc. (Econ. & Bus. Adm.) Sami Saarenketo
Junior Researcher, M.Sc. Sina Mortazavi

 
Aims 

To familiarize the students with the fundamentals of international business in general and strategic planning for international business in particular. To provide the students with the analytical skills required for critical evaluation of actual international business strategies.

 
Contents 

- The changes in the international business environment and their effect on strategic planning.
- Theories of international trade and business.
- The institutions of international trade and business.
- The essence of competitive strategy.
- Levels of strategic planning.
- International expansion strategy.
- Supporting research.
- International marketing strategy: entry modes, targeting, product, service, pricing, promotion, sales and CRM.
- International functional strategies.
- Case studies.

 
Teaching Methods 

Intensive course during 1. period. 35 hours of lectures, interactive analyses, case exercises and assignments, carried out by the student 65 hours, preparation for the written exam and written examination 60 h. Total course 160 h.

 
Examination in Examination schedule (Yes/No) 

Yes

 
Examination in Moodle (Yes/No) 

No

 
Examination in Exam (Yes/No) 

No

 
Assessment scale and assessment methods 

Graded 0-5 on the basis of case studies and class participation 20 % and written examination 80 %, evaluation 0 – 100 points.
50 % class attendance and participation required.

 
Course Materials 

The study material will be distributed at the beginning of the lectures.

 
Prerequisites 

Basic course in marketing

 
Places for exchange-students? (Yes, number/No) 

max 5

 
Places for Open University Students?(Yes, number/No) 

max 10

 


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