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A330A0352 Strategic Issues in Digital Marketing, 6 cr 
Code A330A0352  Validity 01.08.2019 -
Name Strategic Issues in Digital Marketing  Abbreviation Strategic Issue 
Credits6 cr   
TypeBasic studies  
ClassCourse   
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesno
Organisation LUT School of Business and Management 

Teachers
Name
Joel Mero 
Heini Vanninen 

Description by Study Guide
Note 

Location: Lappeenranta

The course is only for Master's level students.

 
Year 

M.Sc. (Econ. & Bus. Adm.) 1

 
Period 

2

 
Teaching Language 

English

 
Teacher(s) in Charge 

Assistant Professor, D.Sc. (Econ. & Bus. Adm.) Joel Mero

Post-Doctoral Researcher, D.Sc. Heini Vanninen (edit. 14.10.2019)

 
Aims 

After the course, the student should be able to:
1. Evaluate the impacts of digitalization on the changes in market environment.
2. Analyze the paradigm shifts in digital marketing management
3. Compile an academic literature review by synthesizing research findings of a topical issue in the realm of digital marketing. (edit. 14.10.2019)

 
Contents 

Digitalization and new technologies, digital transformation, social media, digital content marketing and data-driven marketing. (edit. 14.10.2019)

 
Teaching Methods 

In-class hours: 20 h
Out-class hours: article analyses 80 h, term paper 60 h
Total workload: 160 h
(edit. 14.10.2019)

 
Examination in Examination schedule (Yes/No) 

No (edit. 14.10.2019)

 
Examination in Moodle (Yes/No) 

No

 
Examination in Exam (Yes/No) 

No

 
Assessment scale and assessment methods 

0–5. Term paper 60%, article analyses 40% (edit. 14.10.2019)

 
Course Materials 

Assigned by the instructor. (edit. 14.10.2019)

 
Limitation for students? (Yes, number, priorities/Leave empty) 

Only for Master’s level students in MIMM programme.

 
Places for exchange-students? (Yes, number/No) 

Yes, 5 (for Master’s level exchange students specializing/majoring in marketing)
(edit. 14.10.2019)

 
Places for Open University Students?(Yes, number/No) 

No

 


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