Study module

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A380A0300 Introduction to Digital Marketing, 3 cr 
Code A380A0300  Validity 01.08.2019 -
Name Introduction to Digital Marketing  Abbreviation Introduction to 
Credits3 cr   
TypeBasic studies  
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesno
Organisation LUT School of Business and Management 

Joel Mero 

Description by Study Guide

Location: Lappeenranta


B.Sc. (Econ. & Bus. Adm.) 2



Teaching Language 


Teacher(s) in Charge 

Assistant Professor, D. Sc. (Econ. & Bus. Adm.), Joel Mero


After completing the course, the student should be able to:

1. Define the key concepts of digital marketing.

2. Evaluate suitable digital marketing communication tactics to attract, convert, retain and grow customers.

3. Analyze digital analytics data and make data-driven insights.


Web design, conversion optimization, content marketing search engine optimization, online advertising, social media marketing, web analytics.

Teaching Methods 

12 h of lectures, 16 h of article assignments, 40 h of independent online learning, 7 h of preparing for exam, 3 h of written examination.

Examination in Examination schedule (Yes/No) 


Examination in Moodle (Yes/No) 


Examination in Exam (Yes/No) 


Assessment scale and assessment methods 

0-5. Exam 100%, other assignments Pass/Fail

Course Materials 

Articles and online material informed/provided by the lecturer

Places for exchange-students? (Yes, number/No) 

max 15

Places for Open University Students?(Yes, number/No) 

max 15


Current and upcoming courses
Functions Name Type cr Teacher Timing
  Introduction to Digital Marketing  COURSE  Joel Mero 
02.03.20 -17.04.20 -

Upcoming exams
Functions Name Type cr Teacher Timing
  Introduction to Digital Marketing  EXAM  Joel Mero 
26.03.20thu 16.15-19.15
Register Introduction to Digital Marketing  EXAM  Joel Mero 
20.04.20mon 16.15-19.15