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A330A0252 Internationalization of the Firm and Global Marketing, 6 cr 
Code A330A0252  Validity 01.08.2018 -
Name Internationalization of the Firm and Global Marketing  Abbreviation Internationaliz 
Credits6 cr   
TypeBasic studies  
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesno
Organisation LUT School of Business and Management 

Igor Laine 
Juha Väätänen 

Description by Study Guide

Location: Lappeenranta

Only for master's level students. Can not be included in the same degree as A330A0251 Internationalization of the Firm.


M.Sc. (Econ. & Bus. Adm.) 1, M.Sc. (Tech) 2.



Teaching Language 


Teacher(s) in Charge 

Post-doctoral researcher, D.Sc. (Econ. & Bus. Adm.) Igor Laine
Professor, D.Sc. (Tech.) Juha Väätänen


After completing the course the student will be able to:

- understand and evaluate benefits and costs of internationalization of the firm

- justify and recommend how to enhance international competitiveness of the firm

- analyze and justify the key management decisions related to internationalization of the firm: whether to internationalize, which markets to target, and how to enter selected markets

- apply relevant theories and frameworks to explain and facilitate internationalization of particular firms



- Must know: internationalization motives and barriers; chain of strategic decisions related to internationalization of the firm; risks assessment in international markets; internationalization theories (OLI, Uppsala model, Network approach, Born Global); firm's international competitiveness; international market selection process; factors influencing entry mode choice; characteristics of various entry modes (export modes, intermediate entry modes, hierarchical modes).

- Should know: concept of the value chain in internationalization; comparison of SMEs and LSEs in internationalization; global market research; sustainability in internationalization of the firm; the integration-responsiveness framework; organizing strategies

- Nice to know: transaction cost analysis; principles of decision-making; functional strategies of an international firm

Teaching Methods 

15 h of lectures, 12 h of in-class exercises, 6 h individual assignments, 40 h groupwork assignments, 40 h term paper report, 2 h peer evaluation report, 42 h independent study and exam preparation, 3 h written final exam. Total workload 160 h.

Examination in Examination schedule (Yes/No) 


Examination in Moodle (Yes/No) 


Examination in Exam (Yes/No) 


Assessment scale and assessment methods 

0 - 5. Examination 30 %, groupwork assignments 30 %, term paper report 20 %, individual assignments 15 %, peer evaluation report 5 %. Each of the components has to be passed acceptably.

Course Materials 

- Hollensen, S. (2017) Global Marketing, 7th edition, Pearson Education (older editions apply as well)

- Cavusgil S.T., Knight G., Reisenberger J. (2017) - International Business: The New Realities, 4th edition, Pearson Education (older editions apply as well)

- Additional reading and material to be assigned in class and in Moodle.


Sufficient prior business studies and basic knowledge of international business/marketing required.

Limitation for students? (Yes, number, priorities/Leave empty) 

The number of students attending the course is limited to 80. In registration, priority is given to MIMM and MIBE degree students followed by other LBM degree and exchange students.

Places for exchange-students? (Yes, number/No) 


Places for Open University Students?(Yes, number/No) 



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Upcoming exams
Functions Name Type cr Teacher Timing
  Internationalization of the Firm and Global Marketing  EXAM  Igor Laine,
Juha Väätänen 
31.03.20tue 16.15-19.15