Study module

Show teaching events
CS10A0010 Basics of Marketing, 6 cr 
Code CS10A0010  Validity 01.08.2016 - 31.07.2019
Name Basics of Marketing  Abbreviation Basics of Marke 
Credits6 cr   
TypeBasic studies  
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesno
Organisation LUT School of Engineering Science 

Description by Study Guide

B.Sc. (Tech.) 2,  B.Sc. (Econ. & Bus. Adm.) 1



Teaching Language 


Teacher(s) in Charge 

Professor Sanna-Katriina Asikainen (edited 04.09.2018)
Associate Professor Joona Keränen


After the course students are able to:

  • define the key concepts of marketing and international marketing
  • explain the basis of marketing thinking and its role within firms
  • apply the tools of strategic planning in marketing
  • evaluate the factors in firms' marketing environment
  • explain the key elements of product strategy and interpret product portfolios
  • plan factors that affect pricing decisions and describe the pricing process
  • analyze the alternative distribution decisions and factors affecting them
  • develop the communication process and different communication channels
  • define the key characteristics of industrial marketing and services marketing
  • explain the key characteristic of international marketing

The basic concepts and premises of marketing. The role of marketing within firms. Marketing planning. STP-model. International marketing environment. The characteristics and use of marketing mix (product, price, placement, promotion). Branding decisions. Special characteristics of industrial marketing, services marketing and international marketing.

Teaching Methods 

Lectures 14 h, Case-exercises 7 h, independent work for producing the case-reports and preapering for the lectures 30 h, 1. period.

Lectures 6 h, Case-exercises 8 h, independent work for producing the case-reports 43 h, preparation for the exam and the exam 52 h, 2. period.

Total workload for student 160 h.

Examination in Examination schedule (Yes/No) 


Examination in Moodle (Yes/No) 


Examination in Exam (Yes/No) 


Assessment scale and assessment methods 

Final Grade 0-5. Evaluation 0-100 points: Exam 70%, Case-reports, presentation and acting as an opponent 30%. All parts need to be completed in order to get the final grade.

Course Materials 

Kotler, P. (2003) Marketing Management. Also older editions.

Places for exchange-students? (Yes, number/No) 


Places for Open University Students?(Yes, number/No) 

This course has 1-5 places for open university students. More information on the web site for open university instructions.


Current and upcoming courses
No teaching events

Upcoming exams
No exams