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A330A0010 Contemporary Issues in International Marketing, 3 cr 
Code A330A0010  Validity 01.08.2012 -
Name Contemporary Issues in International Marketing  Abbreviation Contemporary Is 
Credits3 cr   
TypeBasic studies  
ClassCourse   
  Grading scaleStudy modules 0-5,P/F 
  Eligibility for post-graduate studiesno
    Allowed to study several timesYes
Organisation LUT School of Business and Management 

Teachers
Name
Sanna-Katriina Asikainen 
John Cadogan 

Description by Study Guide
Note 

Location: Lappeenranta

The course is only for Master's level students.

 
Year 

M.Sc. (Econ. & Bus. Adm.) 1

 
Period 

intensive week 9

 
Teaching Language 

English

 
Teacher(s) in Charge 

Professor, D.Sc. (Tech.) Sanna-Katriina Asikainen
Professor, Ph.D. John W. Cadogan, Loughborough University,  UK

 
Aims 

The learning outcomes of the course are the following. After the course participants should be able to:
1. To assess the contemporary concepts and issues (“hot topics”) in international marketing.
2. To synthesize and evaluate contemporary international marketing phenomena.
3. To debate on special topic of international marketing (specified later)
4. To manage and facilitate cross-cultural collaboration.

 
Contents 

Course covers chosen contemporary concepts and issues affecting international marketing today.

 
Teaching Methods 

30 hours of intensive integrated lectures and exercises (assignments and cases). 20 hours of preparation for lectures and exercises. 30 hours of preparation for written exam. Course total 80 h.

 
Examination in Examination schedule (Yes/No) 

Yes

 
Examination in Moodle (Yes/No) 

No

 
Examination in Exam (Yes/No) 

No

 
Assessment scale and assessment methods 

Final grade 0-5. Evaluation 0-100 points: Exam (50 points), in-class assignments (30 points), class participation (20 points)

 
Course Materials 

Material to be assigned in the class.

 
Prerequisites 

Basic knowledge of international marketing

 
Limitation for students? (Yes, number, priorities/Leave empty) 

Only for Master’s level students

 
Places for exchange-students? (Yes, number/No) 

No

 
Places for Open University Students?(Yes, number/No) 

No

 


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Upcoming exams
Functions Name Type cr Teacher Timing
  Contemporary Issues in International Marketing  EXAM  Sanna-Katriina Asikainen,
John Cadogan 
27.04.20